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SXSW Notes pt. 2 – Web Typography

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sxswtypography.com

Why do web designers complain about typography?

• web fonts are limiting
  • SIFR
  • Font stacks
• complexity
• consistency across platforms

Where do you find inspiration?

• print design
• thebookcoverarchive.com
• the content itself

Current implementation?

• Don’t pretend the Web is a book
• Cambria adoption is around 40%
• questionablecharacters.com
• Try to make the design work with the fonts you have

The future of Web typography?

• @font-face{ font-family:barf; src: url(barf.otf/eot); } <–need IE if statement for IE .eot font files
• font linking
• .eot as an open format for protection of font files
• loading problems with @font-face since the font has to load
• using an .htaccess file to protect the font from download.
• webfonts.info [available font with open licensing]

Closing Tips:

• webtypography.net
• pick a normal font and make it good. Don’t dwell on what you can’t do
• realize the creative potential
  • use letter spacing, text decoration, etc to dress up a standard font
• CSS3 fonts module
• Look up ARC90
• Arial has cross browser weight (bolding) issues, because it’s an old forgotten font

Tags: sxsw, typography

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